Redken Club 5th Avenue Elite Salon

575 5th Avenue, New York, NY, 10017-2450 | Salon Dimitri (937) 643-0861



Redken’s Club 5th Avenue Welcomes New Elite Salon, Salon Dimitri, Kettering, OH!


(2016) (New York, NY) – Salon Dimitri in Kettering, OH has attained Elite Salon status and will now exclusively carry Redken 5th Avenue NYC fashion-driven, technologically- advanced professional salon products.


Redken’s Club 5th Avenue is a program designed to provide salons with exciting rewards and effective tools to grow their business, like education to further develop staff, product samples to drive retail business, electronics to modernize operations, advertising to attract new clients and NYC-inspired fashions to urbanize style. Elite Salons have achieved the highest level of the program.


“One of the biggest benefits to an Elite Salon is the ability to become specialized in a single product line. Naturally, this allows the staff to develop an expert understanding of the products they work with on a daily basis. We believe that when stylists feel empowered and confident with the products they use, they provide superior salon experiences for their clientele, both in services and product recommendations. Many times salons carry several lines and the knowledge base is that much weaker, because the education is spread among many brands instead of just focusing on one,” explains Tori Poulter, Vice President of Sales.

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